THE IMPACT OF REMARKETING STRATEGIES ON CONVERSION RATES: AN EVALUATION OF AN E-COMMERCE WEBSITE IN PORT HARCOURT, NIGERIA.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study:
Remarketing strategies have become integral to digital marketing by targeting previous website visitors with tailored advertisements, thereby increasing the likelihood of conversion. In Port Harcourt, Nigerian e-commerce platforms are employing remarketing techniques to recapture potential customers who did not initially complete a purchase. This study evaluates the effectiveness of remarketing strategies in boosting conversion rates by analyzing user behavior, ad personalization, and campaign optimization (Emeka, 2023). Through sophisticated tracking tools and data analytics, e-commerce websites can identify consumer interests and re-engage them with customized offers and reminders (Akinola, 2024). Such strategies not only enhance brand recall but also contribute to improved sales performance and customer lifetime value. However, remarketing faces challenges, including user privacy concerns, ad fatigue, and the complexities of accurately targeting audiences. This research aims to critically assess the role of remarketing in driving conversions, identifying both its benefits and limitations. By exploring these factors, the study will offer insights into how e-commerce businesses in Port Harcourt can optimize their remarketing efforts for sustainable growth (Okoro, 2025).
Statement of the problem:
Despite the promising potential of remarketing strategies to improve conversion rates, e-commerce websites in Port Harcourt experience several challenges. Many platforms struggle with designing remarketing campaigns that do not overwhelm consumers or trigger privacy concerns (Emeka, 2023). Moreover, inconsistent tracking mechanisms and ad fatigue can lead to diminishing returns over time. The lack of standardized performance metrics further complicates the assessment of remarketing efficacy, making it difficult for businesses to justify their investments. These issues result in suboptimal campaign performance and hinder overall conversion improvement. This study aims to address these challenges by systematically investigating the factors that affect remarketing success and by proposing actionable strategies to optimize campaign effectiveness (Akinola, 2024).
Objectives of the study:
To evaluate the impact of remarketing on conversion rates.
To identify challenges in implementing effective remarketing strategies.
To propose optimization strategies for remarketing campaigns.
Research questions:
How do remarketing strategies influence conversion rates on e-commerce websites?
What challenges hinder the effectiveness of remarketing campaigns in Port Harcourt?
What optimization strategies can enhance remarketing outcomes?
Significance of the study:
This study is significant as it provides e-commerce stakeholders in Port Harcourt with insights into optimizing remarketing strategies for enhanced conversion rates. The findings will inform practical improvements in campaign design and data analytics, ultimately supporting more effective digital marketing investments (Okoro, 2025).
Scope and limitations of the study:
The study is limited to evaluating remarketing strategies for an e-commerce website in Port Harcourt, Nigeria, focusing solely on conversion rate outcomes.
Definitions of terms:
Remarketing: A digital marketing technique that targets previous website visitors with tailored ads.
Conversion Rate: The percentage of visitors who complete a desired action on a website.
E-commerce Website: An online platform that facilitates the sale of products or services.
Related Project Materials
An Examination of Pricing Strategies and Market Positioning: A Case Study of Consumer Electronics Firms in Gombe State
Background of the Study
Pricing strategies play a crucial role in determining market p...
The Impact of Social Media on Nigerian Linguistic Change: A Case Study of Facebook and Instagram Movements
Background of the study
social media has become a driving force behind linguistic change, particularly in dynamic societies...
An appraisal of forensic anthropology in resolving suspicious deaths in rural communities in Ifelodun Local Government Area, Osun State
Background of the Study
In rural communities, suspicious deaths often present complex forensic challenges due to limited r...
The role of stress management in preventing hypertension in Cross River State
Background of the Study
Hypertension is a major public health problem globally and is strongly linked to chronic stress. In Cross River S...
An assessment of strategic communications in advancing national security interests: A case study of US diplomatic messaging in Abuja
Background of the Study
Strategic communications have emerged as a vital tool in advancing national security interests by s...
An Investigation of the Challenges of Financial Reporting in Faith-Based Educational Institutions in Oyo State
Background of the Study
Financial reporting is a crucial aspect of financial management in educat...
Evaluating the Impact of Corporate Debt on Financial Health in Nigerian Firms
Background of the Study
Corporate debt is an integral part of a firm’s capital structure, playing a crucial role in...
EFFECT OF STORE DESIGN ON MATERIALS HANDLING A CASE STUDY OF POWER HOLDING COMPANY OF NIGERIA (PHCN) KADUNA
ABSTRACT
This study examined the effect of Store design on the material handling of an organisation, taking PHCN Kaduna as the case study...
The effect of early marriage on educational attainment among young girls in Esan Central Local Government Area, Edo State
Background of the Study
Early marriage remains a contentious social issue with significant implications for the educationa...
The influence of social media political campaigns on voter engagement: A comparative study of a youth-led initiative in Kano, Nigeria
Background of the study
Social media political campaigns have become an increasingly vital tool for eng...
